How small businesses can compete with larger companies

As a small business, there are plenty of challenges that you’ll face. One of the biggest hurdles you’ll need to clear is attracting top talent to your business. This can feel like an uphill battle when you’re competing against larger companies with more resources. Well, we’ve got good news for you. In this post, we’ll explore ways that you can get ahead in the recruitment race.

Great Office Space

Larger companies have higher numbers of staff, which makes it hard to change their office space. This makes having fewer employees an advantage. Making changes will be easier, and more importantly, you’ll have more freedom to make your space as good as possible. Start by investing in a facilities management company, that can provide cleaning services, workplace security, and even assist with your office design. This way, your office will be appealing to both your existing staff and any potential candidates who visit your space.

Given the amount of time people spend in their workplace, today’s job seekers want office space that’s exciting, stimulating, and fun. Creating this will make your business more attractive to applicants.

Great Culture

Creating a company culture in a large company is tricky. In a small business, however, it can set your business apart from the competition. Culture starts from the top, so be sure to lead by example as you interact with your team and go about your work. Show the importance of work-life balance, build friendly teams, and create a culture of fun and open communication. This will not only help you to stand out amongst your competition, but it will also produce greater results with your current team.

Bespoke Benefits

For larger companies, providing benefits adds up quickly. For a smaller business, you have more options and flexibility in terms of what you’re able to offer. Depending on the size of your team, and your budget, you may even be able to offer custom perks and benefits for candidates.  Remember, the more you put into your staff, the more you’ll get out of them.

Everyone knows your name

In a large company, people often feel like just a number. In a small business, however, you have the chance to create a workplace where everyone from entry-level employees to the founder is able to stop and chat with each other. This builds a sense of community and purpose, which is something that not every employer can offer.

Final Thoughts

When it comes to getting ahead, it’s all about turning your disadvantages into advantages. As a small business, your size can be exactly that! Good luck.