When it comes to web design, most people focus on aesthetics. People are continually thinking of the correct color shade or ideal position of the logo on the screen. However, with billions of websites on the internet today, you need more than the right aesthetics to rank. Your website design should offer usability and an excellent user experience. Researching the best practices for a superior web design can be exhausting. Therefore, this article provides you with the best practices for a fantastic website you could implement in your website redesign or launch.
While the website design appearance is vital, people are not bothered about your website’s sleekness. Most people visit your website to act or discover information. Therefore, you should eliminate design elements that will affect a visitor’s ability to accomplish their mission. Also, avoid details that overwhelm rather than aids visitors in their search.
Simplicity in website design is vital when promoting UX and usability on your website. Don’t use a lot of colors on your site; a maximum of five is enough. Also, use legible typefaces and nothing too artsy. Include only graphics that serve a function or perform a task.
Note your Visual Hierarchy
One practice that works closely with simplicity is visual hierarchy. It simply means implementing a website design that organizes elements to first make customers notice the most important aspects. The top goal of a website is to make your visitors perform a specific action. However, you have to do this in a way that feels natural. You could use elements like color, size, position, and many more to achieve this.
Use an Intuitive Navigation
When crafting your website design, you should include intuitive navigation. It is vital in ensuring your visitors find what they’re looking for. Intuitive navigation reduces bounce rate because it prevents confusion in visitors when they’re searching for products or information. Ensure that your web design allows for a seamless movement from point A to B.
You could do this by keeping the primary navigation at the top of the page. Additionally, you could also include navigation at the end of the page. A search bar will also come in handy when your visitors are searching for specific keywords. In all of this, don’t offer too many navigation options on every page.
Ensure that every page, color, navigation, typeface, background, and even writing tone is consistent. Consistency can help scale usability and improve user experience. This tip doesn’t mean every page should have the same layout. You can choose to create a specific layout for different categories of pages. However, you should be consistent with the layout, so visitors find it easy to understand information on each page.