Post, comment, reply, engage. Check trending topics, tag, and share. And don’t you forget to put a smiley face whenever appropriate!

Is social media marketing beginning to feel like too much work? Perhaps you could use a few tactics to help you make it more productive — and fun! Shall we?

Use Smart Tools

You’re on eight different networks, posting content manually on each of them several times a day. No wonder your campaign is getting tedious! Do yourself a favor and invest in a social media management service.

Your smart tool will let you publish content across networks, schedule posts, monitor engagement, and even track analytics. Imagine all the man-hours you could free up here — time you’ll be able to spend polishing up your strategy.

Less Quantity, More Quality

Posting content frequently is the key to attracting followers and maintaining engagement on social media. Or is it? Well, you know what they say about too much of a good thing. Posting too often will not only make your feeds look “spammy,” but you’ll also run out of ideas before you know it. So consider cutting back. Publishing less frequently — like, say, once or twice a week instead of daily — will give you the chance to craft quality content for your feeds.

Re-use and Republish

Now here’s a really neat trick to scoring more with less effort: Re-using your old stuff. Check your blog and other platforms for content that’s still valuable and relevant. Such posts can be re-packaged into animated videos, infographics, and any other creative ways you can think of. Done right, this tactic will help you build engagement without having to start from scratch all the time.

Leverage Influencers

If you’re struggling to grow your following on social media no matter what you do, an influencer campaign might do the trick. An endorsement from an authority figure not only exposes you to new audiences, but also affords your brand that much-needed “street cred.” Partnering with the right influencers will expand your reach further and wider than you could ever imagine.

Run Contests

Talk about winning favor with an audience, and contests instantly spring to mind. You don’t even have to run a ostentatious campaign. Even a 10 percent discount to the lucky winners can be enough to generate buzz.

Do take note that successful social media contests require tactful execution. The exercise has to be tied to a meaningful goal, and you have to explicitly declare the terms beforehand.

Keep Up

Like the rest of the web, social media is an ever-evolving landscape. The last thing you want is to find yourself dancing out of rhythm when the beat changes. So make effort to stay ahead of the curve.

Look out for the latest statistics on the social platforms you’re currently using. In conjunction with your analytics reports, these will help you fine-tune your campaigns for maximum effectiveness. You’ll be surprised how easy it can be to leapfrog your competitors once you’re at pace with the game.