If you’re a healthcare or medical professional, you know that online visibility is key to success. Patients and potential patients are increasingly turning to the internet for information on doctors, hospitals, and other medical services. If your website isn’t ranking high in search engine results pages (SERPs), you’re losing out on business. In this article, we’ll discuss how to do healthcare and medical SEO to get your website seen by more people online.
1. Consider Your Patient’s Search Terms
The first step in healthcare and medical SEO is to think about what your patients are looking for. For example, if you’re a dermatologist who specializes in skin cancer removal, then it would make sense that your website should rank well when someone searches “remove skin cancer.” However, if you’re a general practitioner, then it would make more sense to target search terms like “family doctor.”
It’s important to remember that your patients may not know exactly what they’re looking for. They might just be starting their research and are unsure of which keywords to use. That’s why it’s important to use various keywords and phrases on your website, including long-tail keywords, which are specific to your practice.
2. Focus on EAT
EAT is an acronym for expertise, authoritativeness, and trustworthiness. Google considers these main factors when ranking your website in its search results pages (SERPs). To rank higher than your competitors, you need high-quality content regularly that informs readers about what they’re looking for. This content must be authored by someone who is an expert in the field, and it must be trustworthy so that patients feel comfortable trusting your website with their personal information.
In order to improve your EAT score, you need to make sure that your website is well-designed and easy to navigate. This is applicable for all types of businesses that need SEO, plus it’s best to hire a professional to do your work efficiently and rapidly.
3. Adhere to Google’s YMYL Guidelines
Google has specific guidelines for websites that fall into the healthcare and medical categories. These guidelines are known as YMYL, which stands for “Your Money or Your Life.” In order to comply with these guidelines, your website must be trustworthy and provide accurate information that patients can rely on. Thus, hiring a local SEO in Atlanta will ensure that your website is secure and that your patients’ personal information is protected.
By following these tips, you will be able to improve your website’s rankings on Google search results pages (SERPs). You’ll also be able to provide better information for patients and increase your chances of getting more visitors regularly.